Realty Corporation of America offers dynamic and aggressive marketing of all auction properties. Highlights of our successful marketing campaigns include:
Aggressive print and media advertising
High quality color brochures, bidder packet and post cards
Excellent exposure on our web site, including “downloadable” information so potential buyers can easily access information
Use of our energized buyer tracking system and proprietary Accelerated Marketing System
Extensive direct mail, telephone, and email marketing efforts
E mail campaigns to our database of interested buyers and real estate agents
Hosting numerous open houses so potential buyers can preview the property prior to the auction
Select utilization of mass media, including television and radio advertising
Auctions are proven to reach the broadest possible universe of qualified bidders. The Realty Corporation of America auction team knows how to put together the right combination of advertising (local, regional, national and international, depending on your requirements), direct mail (using our proprietary database of extensive prospective buyers), public relations and direct sales efforts to bring your property to the attention of qualified prospects wherever they may be.
Our energetic and property-specific marketing campaigns capture the attention of qualified buyers throughout America. When auction day arrives, we generally have many qualified bidders who are ready to buy your property.
Auctions create urgency on the part of real estate agents. Because we offer co-broke commissions, some agents encourage buyers to submit offers BEFORE the auction. Some auction companies do not pay co-broke commissions, thereby reducing potential buyers from considering your home. Agents with buyers can and do bring buyers to auctions!
The auction itself is yet another opportunity to create a sense of excitement about the property. All auctions must be run and “called” by licensed auctioneers. The success of the auction depends upon:
Explaining the terms of the auction and providing a narrative of the property's highlights. The auctioneer then provides an example of the bidding process to familiarize the audience with bid calling process and to create excitement for the auction. It is vitally important that buyers understand how to bid and are comfortable with the auction rules and format.
Prior to the bidding process, auction assistants circulate among the bidders to answer questions and later encourage participation and relay bids to the auctioneer. During the process, the value of the property is reinforced as potential bidders compete to purchase the property
Our mortgage professionals are in attendance at auctions. Many buyers may want to be pre-qualified at the auction or may have questions about how much they can afford to bid. By offering mortgage services to those who are interested, we encourage additional bidders or facilitate more aggressive bidding than may otherwise occur.
Following the sale of the property auction company personnel will meet with you and the successful bidder to sign the purchase contract, property and agency disclosures, collect the down payment, and arrange for the closing, typically within 30 days.
